Make More Money, This is the Best-Selling Online Shop Business in 2023!

Admin BFI
16 April 2023
Make More Money, This is the Best-Selling Online Shop Business in 2023!

Starting a business is now easier thanks to the presence of social media and marketplaces. There are many types of best-selling online shop businesses that you can try to increase your income.

Of the many online shop businesses that exist, the BFI Finance Team has managed to summarize 8 best-selling businesses that you can use as inspiration to start a personal business. For more details, let's see more here.


1. 8 Best-Selling Online Shop Businesses for 2023

1.1. Fashion and Accessories

Fashion and accessories are the best-selling online shop businesses in 2023. This is of course not surprising because the fashion world is one of the areas of trends that are always developing rapidly from time to time.

Some of the best-selling online business segments in the fashion and accessories category are:

  • Muslim fashion
  • Women's and Men's Fashion
  • Children's Clothing, Fashion Accessories
  • Shoe
  • Bags and Wallets
  • Watch
  • Glasses and Softlens

1.2. Cosmetics and Beauty

Having beautiful and well-groomed skin is certainly a dream for most people, especially women. However, along with the development of the times, many men are now aware of how important it is to have an attractive appearance.

This also becomes a fact when the cosmetic and beauty industry is growing rapidly and is loved by many people. Trends in the use of skincare and makeup are rampant everywhere. Of course, this can be a good field of income for you to work on.

If you are interested in opening a business in the cosmetic and beauty category, you can start by selling skincare such as moisturizers, toners, face washes, serums, and so on. You can also sell makeup and perfume which are the latest hits.

Most importantly, make sure the product you are selling is guaranteed to be safe, such as getting a permit from BPOM with a long expiration date.

1.3. Gadgets and Electronics

The next best-selling online shop business is an object with the widest market share and is in demand by various groups. Especially if not gadgets and electronics! Getting here, technology is growing and making it easier for us in our daily affairs. No doubt, the price of gadgets and electronics has become more affordable and has a more diverse range of prices.

Some of the most popular gadgets and electronics in 2023 include:

  • Mobile
  • Tablet
  • Laptops
  • Television
  • Photography and Vlogging Tools

1.4. Food and Beverages

The F&B business may be a business opportunity that will never die. Similar to fashion, every year there are always new innovations in this one industry. If you are someone who likes culinary and likes to give testimonials, starting a business in the F&B sector has the opportunity to bring a lot of fortune!

There are so many foods and drinks that you can try, such as Kilo Snacks, Groceries, Fruits and Vegetables, Contemporary Snacks, and thousands of foods. Whichever one you choose, be sure to consider it carefully, friend!

1.5. Home Equipment

Home appliances or household appliances always have their own charm for most people. Apart from the fact that technology can help workers become more efficient, the existing forms of goods tend to be unique and practical. Some of them are portable equipment, cooking utensils, air diffusers, IoT, and Smarthome.

If you feel that the capital spent on stock items is quite expensive, you can start selling by opening pre-orders, drop shippers, or jastip. Besides being cheaper, by pursuing this business in these three ways, you don't have to worry about the stock of goods that you have not sold.

1.6. Digital Products

Interested in selling digital products such as top-ups, data packages, game or music vouchers, and other subscription vouchers? You can try the best-selling online shop business in the digital product category!

The reason is, users of digital products are very widespread, and every month the majority of people will set aside their existing money to buy them. You can also sell it on the marketplace to reach more buyers. Most importantly, make sure the product you are selling is legal.

Usaha Online Shop Terlaris

Best Selling Online Shop Business Infographics in 2023 | Source: Digital Assets BFI Finance

1.7. Health Products

Maintaining a healthy body to stay fit and active is one of the lifestyles that many modern humans live nowadays. Due to the high demand, health products are still in high demand. Some of the health products with the highest market share include masks, multivitamins, and essential oils.

1.8. Hobbies and Toys

Hobbyist products and toys have their own charm for enthusiasts. Besides providing satisfaction and pleasure, there are several other strong reasons that make this product never empty of enthusiasts. Among them are as a spare time filler, honing skills and creativity, helping to relieve stress, to establishing social relationships with those who have the same hobbies.

In 2023, some of the best-selling products in the hobbies and toys category are:

  • Kpop Merchandise
  • Pet Supplies
  • Decorative plants
  • Aquascaping Equipment
  • Toys / Action Figures
  • Camping / Hiking Equipment

2. How to Sell Online for Beginners

Selling online can be said to be easy and difficult. Because, even though it looks easy to start, in fact, there are various factors that need to be considered so that an existing business can run well and be able to compete out there.

Therefore, it is important for us to know how to sell online effectively. Especially if you are a beginner or for the first time want to be involved in this business. Here are 8 ways to sell online for beginners that you can apply.

cara jualan online shop

Image Source: Freepik/@lifeforstock

2.1. Determine the Brand Name and Products to be Sold

The first way to sell online and probably has been glorified by many people is to determine the brand name or store name of the business you are running.

For choosing a brand name, you can choose a simple name that is easy to remember and has not been used before.

2.2. Define Unique Selling Points

A unique selling point is a characteristic that is found in your product. This unique selling point or USP is deliberately made so that the products being sold are more attractive than competitors.

How to Determine Unique Selling Points

Reporting from, here are some ways you can do to determine a unique selling point.

1. Put Yourself In The Customer's Position

2. Find Out Consumer Motivation To Buy

3. Make Comparisons with Competitor Products

Comparing existing competitor products in the field. By comparing we can know what are the advantages and disadvantages of our products.

2.3. Implement a Content Marketing Strategy

Content marketing is a marketing strategy that focuses on content production and publication. The content that is created is not just ordinary content, but content that can attract the attention of many people, thus allowing them to become your customers. In short, this content is relevant to the target market.

The content created is generally educational as well as entertainment content. This strategy is also often referred to as a soft selling technique. You can try this method as part of the best-selling online shop business strategy.

2.4. Selling on E-Commerce/Marketplace

Currently, people have a tendency to shop online through e-commerce or marketplaces. Besides being easier and safer, marketplaces often offer attractive promos such as free shipping. No doubt, many people prefer to shop in the marketplace. So, there's nothing wrong with trying to sell on a well-known marketplace.

2.5. Implement a Word of Mouth Marketing Strategy

Promotion by word of mouth or word of mouth is still a mainstay today. This is because we tend to believe in buying products suggested by people closest to us or public figures we like. If you have more budget, you can try to Endorse it as one of the best-selling online shop business strategies.

2.6. Actively Selling on Social Media

Social media is one of the most visited places by people every day. You can take advantage of the widespread use of social media as an opportunity to introduce your business to many people.

One of the ways you can do this is by marketing your product along with a purchase link from the marketplace.

Don't forget to build good communication between your sales account and the audience. The tighter the existing communication, the more likely the product you offer will sell quickly.

List of Social Media with the Most Users in 2023:

  • Tiktok

  • Instagram

  • TikTok

  • Facebook

2.7. Take advantage of the Ads feature on Social Media

Advertising on social media by utilizing existing ad features is proven to be able to help businesses increase sales results. This is because advertisements posted on social media can be adjusted according to market segmentation and the target market to be achieved. Some of the ad features that you can try to include Google Ads, Facebook Ads, and so on.

3. Alternative Business Capital

Interested in selling online but hindered by capital? Relax, you can still make this dream come true with a fast loan at BFI Finance!


BFI Finance is a company that provides multi-purpose loans with guarantees for motorbike bpkb, car bpkb, and house or shophouse certificates



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