The term endorse has recently become very popular, especially for product promotion on social media. As we know, product promotion is very important so that the product is easily recognized and in demand by consumers. Many business people such as MSMes, individuals, and even brands that have a high reputation choose endorsement as a way to increase their sales.
According to The Economic Times, the meaning of the word endorse or endorsement is a form of promotion or advertisement using famous figures or celebrities who have the trust, respect, recognition, and so on of many people.
In this booming era where the need for social media is very high, the meaning of a famous figure or public figure is not limited to well-known celebrities. Examples such as film players, actors, singers, and others. However, those who have a large number of followers can also be categorized as public figures and are commonly called Influencers.
1. Example of Endorsement
Various products can be used as promotional materials or endorsements. Usually, the products that people are most interested in are products related to lifestyle or those that can support their daily needs. This is because followers tend to follow the behavior of their favorite influencers.
Here are some examples of endorsements on social media:
