WhatsApp Business: Benefits & How to Use It

WhatsApp Business is one of the communication platforms designed for business purposes. This application has become popular among entrepreneurs because it provides many features that support business operations and boost sales.

It also makes it easier for those who sell online to communicate directly with customers. Curious about how to use WhatsApp Business? Let’s dive into the details below!

What Is WhatsApp Business?

WhatsApp Business, often referred to as WA Business, is a communication app created to support business needs, especially for micro, small, and medium enterprises (MSMEs) to grow and reach more customers.

The features available in WA Business help business owners create a digital storefront, streamline sales processes, and interact with customers more efficiently.

This application is divided into two types based on its users:

WA Business: Commonly used by MSMEs as customer service.
WA Business API: Typically used by larger companies that have officially integrated their systems with WhatsApp.

Benefits of WhatsApp Business

In addition to its main function as a communication channel with customers, WA Business also offers several other benefits:

1. Create a Digital Catalog

Many business owners often receive the same questions from customers, especially about prices. With WhatsApp Business, you can display a digital catalog containing product images and prices, making it easier for customers to view information without repeatedly asking.

2. Showcase Business Profile Details

WA Business can serve as a business portfolio, allowing you to display essential details such as logo, category, business description, contact information, operating hours, address, and social media links.

3. Easily Manage and Reply to Messages

Aside from product catalogs, WhatsApp Business helps you send automated message templates to customers, such as greetings, replies, and order formats. You can also label each message based on categories for easier organization.

4. Automatic Analytics

Another benefit of WA Business is analytics. All incoming and outgoing messages are recorded in the system, allowing you to track the number of messages sent, read, and response rates.

5. Build Customer Trust

WhatsApp Business enables fast, personal, and transparent communication. With responsive and effective service, customer trust in your business will grow, helping you strengthen relationships and boost loyalty.

6. Integration with Other Platforms

WA Business can integrate with various platforms, such as Customer Relationship Management (CRM) systems and e-commerce platforms. This makes customer interaction management more efficient and organized.

For example, you can link WhatsApp Business with CRM to track customer conversation history and deliver more personalized service.

7. Provide Automated Messages

WA Business offers automated message features, such as greetings and quick replies, that help you stay responsive even when busy. You can set up welcome messages for new customers or short responses to FAQs, ensuring customers still receive answers outside business hours.

Key Features of WhatsApp Business

As explained earlier, WhatsApp Business is designed to help you run your business. Some of its standout features include:

Business Profile: Contains essential information about your business (address, location, description, logo, etc.).
Labels: Helps categorize customers based on pre-defined segments.
Broadcast Messages: Used to announce promotions, special offers, or product launches to multiple recipients.
Quick Replies: Lets you create message templates for easier responses.
Automated Messages: Sends replies outside business hours, such as product lists, order formats, or FAQs.
Product Catalog: Displays product details, including photos, descriptions, and prices.
Catalog Link: A shareable link for distributing your catalog across platforms like WhatsApp, Facebook, and Instagram.
Shopping Cart: Simplifies order management and enhances customer shopping experience.

How to Use WhatsApp Business

After understanding the features, here are the steps to effectively use WhatsApp Business:

1. Install WhatsApp Business

Download the WA Business app for free from the App Store or Google Play Store. After installation, register and verify your phone number to start using the app.

2. Create a Business Profile

Once verified, you can set up your online business profile by adding a logo, business description, full address, operating hours, email address, and a link to your website or online shop.

3. Build a Product Catalog

To showcase your products and prices, follow these steps:

Go to Business Features and select Catalog.
Click Add New Item.
Upload product images, add descriptions, and set prices.
Click Save to publish the catalog on your WhatsApp Business account.

4. Set Up Chat Features

WA Business offers quick replies for creating template messages. Go to Business Features, select Quick Replies, add your template message, then click Save.

5. Create Conversation Labels

You can categorize customer chats using labels. Go to Chat, then click Label. You can create up to 20 labels to group conversations based on categories.

6. Send Broadcast Messages

To send broadcast messages:

Go to the chat tab, click the three-dot menu (⋮), then select New Broadcast.
Add contacts to the list and write your message.
Click Send to deliver the broadcast simultaneously.

That was a complete guide on how to use WhatsApp Business, including its benefits and key features. This free application is easy to use and comes with powerful tools to help you grow your business.

When starting a new business, you’ll likely need significant capital for inventory, employee wages, and operations. Don’t worry—BFI Finance is here to support your financing needs with competitive interest rates and a fast application process.

BFI Finance is licensed and supervised by the Financial Services Authority (OJK), ensuring safety and reliability. With collateral such as Motorcycle BPKB, Car BPKB, or House/Shop/Commercial Building Certificates, you can apply for financing that suits your needs.

Take the next step toward your dream business, because #SelaluAdaJalan with BFI Finance!