In doing business, an online marketing strategy is one of the ways used to introduce a product or brand to the public by utilizing the internet network.
This strategy is considered the most effective because internet users continue to grow positively from year to year. Especially social media platforms that have active users reaching millions every day.
Then, what are the online marketing strategies that can be implemented by businessmen, entrepreneurs, and MSMEs? Check out the full description below!
1. What is an Online Marketing Strategy?
An online marketing strategy is a way to promote a product or service by utilizing a digital platform as a marketing tool.
There are several advantages that you can get through implementing online marketing strategies. Among others, namely:
1.1. Wider Audience Reach
Unlike general marketing strategies that are conventional and tend to be limited, online marketing strategies allow you to display product advertisements globally or in certain locations according to your wishes.
1.2. Easy Tracking System
As marketing is still conventional, in your online marketing strategy you can determine what methods you want to apply to achieve success in advertising.
The difference lies in the services or tools offered by the advertising platform you choose. Each platform generally has metrics that can be calculated as a reference in making decisions and maximizing the existing budget.
1.3. Easier To Target Audiences
Online marketing strategies allow business owners to target audiences precisely and efficiently, according to demographics, interests, behaviors, and other preferences. This of course can benefit you, especially in optimizing your business capital.
2. The 6 Most Effective Online Marketing Strategies
After you know what an online marketing strategy is and its benefits, here are the 6 most effective online marketing strategies that you can choose to achieve the success you dream of.
2.1. Search Engine Optimization (SEO)
Search engine optimization, also known as Search Engine Optimization (SEO), is a marketing strategy that can help your product or service be known to more people organically.
The reason is, implementing appropriate SEO allows your website pages to get a lot of traffic and increase website visibility which will affect brand awareness and sales results.
Some important things to consider in SEO:
2.2. Search Engine Marketing (SEM)
Search Engine Marketing (SEM) or also known as online advertising is a paid advertising method online. The system used in SEM is generally based on Pay Per Click (PPC) where existing ad payments occur when internet users click on your ad.
The following marketing strategies are generally implemented through the use of Google ads and social media such as Instagram, Facebook, Twitter, TikTok, to YouTube. There are many types of ads that you can choose from, one of which is image-based ads or display ads.
2.3. Email Marketing
Image Source: Freepik.com
Reporting from the glints.com site, as many as 35% of people in the world have email. Of course, this data can be one of the reasons why doing promotions via email is one of the ways that you should try.
Especially if you have a database that stores a lot of consumer data in the form of e-mails, this will certainly make it easier for you to carry out this strategy. One free tool that offers services in the form of sending emails as many as 2,000 emails per month is Mailchimp.
Through email marketing, you can send special promos or offers and interesting content that is still related to your business. Another advantage is that you can find out who received your email, it is more personal, and of course, it doesn't cost a fortune.
2.4. Influencer Marketing / Endorse
Influencer Marketing or what is now more widely known as endorsement is an online marketing strategy carried out by collaborating with influencers who have a positive image and are relevant to the product you offer.
Endorsement is also considered to be one of the instant and fastest ways to increase sales. Most importantly, make sure to choose the right influencers with endorsement rates that suit your budget.
2.5. Affiliate Marketing
The more technology develops, the more sources of income that can be obtained. One way is to run an online marketing strategy in the form of affiliate marketing or affiliate marketing.
Affiliate programs allow the products or services you offer to be promoted by many people for free. Later, those who succeed in selling the product will receive a reward in the form of a commission from each sale.
You can carry out this strategy easily and safely by selling on e-commerce platforms such as TikTok Shop, Shopee, and Tokopedia.
2.6. Sosial Media Marketing
Trends in the use of social media such as TikTok, Twitter, Instagram, YouTube, Facebook, and so on are increasingly prevalent. You can use this as an opportunity to promote your business more easily.
There are several ways you can do this, including by building a community and actively interacting with customers. Don't forget to share useful content to attract more audience.
Social media marketing is closely related to content marketing. If the content created contains interesting and useful information, it is likely that this strategy will work well.
BFI friends, those were 6 online marketing strategies that you can choose to help your business succeed.
As a business owner who has high mobility and a desire to realize various innovations to achieve success in doing business, having sufficient business capital is one thing that you should not miss.