Fried chicken has long been a favorite food among Indonesians and is loved by various groups. It is not difficult to find fried chicken businesses on the streets crowded with visitors at affordable prices. One of the well-known fried chicken businesses in Indonesia is Rocket Chicken. Even now, the Rocket Chicken franchise business has spread to more than 700 outlets in various cities across Indonesia.
Interested in running a Rocket Chicken franchise business? Check out the following article which discusses in detail the initial capital, how to register, and the requirements for running a Rocket Chicken franchise business.
1. About Rocket Chicken
Before learning how to open a Rocket Chicken franchise, let's first review this restaurant.
1.1 About Rocket Chicken
Rocket Chicken is a company engaged in the food and beverage industry, specifically a fast food restaurant. They offer signature products such as fried chicken, burgers, and steak. This restaurant has been operating since February 21, 2010. Over time, Rocket Chicken began opening a franchise system to encourage new entrepreneurs to run a food and beverage business with affordable business capital.
Vision:
- Build the best food stall network
- Provide healthy, quality, nutritious & halal food
- Develop Research & Development (R&D) in food & beverage
Mission:
- Foster entrepreneurial spirit
- Open business opportunities for young Indonesian entrepreneurs
- Achieve success together with all parties involved in the Rocket Chicken business
- Create as many job opportunities as possible
- Implement government programs
1.2 Rocket Chicken Menu
Image Source: Tokopedia
Menu Packages:
- Rocket 1 (rice, wings, iced tea): Rp9,860
- Rocket 2 (rice, chicken steak, iced tea): Rp15,080
- Rocket 3 (chicken burger, iced tea): Rp13,340
- Rocket 4 (rice, lower thigh, iced tea): Rp12,180
- Rocket 5 (fried rice, fried egg, iced tea): Rp15,660
- Rocket 6 (rice, 3 pcs chicken strips, Nestea): Rp15,660
- Rocket 7 (rice, breast/upper thigh, iced tea): Rp15,660
- Rocket 8 (rice, lower thigh, Milo): Rp15,660
- Rocket 9 (rice, chicken steak, Nestea): Rp15,660
- Rocket 10 (rice, breast/upper thigh, Nestle Orange): Rp16,240
- Roma 1 (fried rice, bottled tea): Rp13,920
- Roma 2 (rice, lower thigh, Bottled Tea): Rp14,500
- Roma 3 (rice, chicken steak, Bottled Tea): Rp15,660
- Roma 4 (rice, breast/upper thigh, Bottled Tea): Rp16,820
- Roma 5 (rice, 3 pcs chicken strips, Bottled Tea): Rp16,420
- Healthy 1 (rice, wings, Milo): Rp12,760
- Healthy 2 (chicken burger, Milo): Rp15,080
- Healthy 3 (rice, breast/upper thigh, Milo): Rp17,400
- Healthy 4 (rice, 3 pcs chicken strip, Milo): Rp17,400
- Geprek 1 (geprek wings, rice, iced tea): Rp15,080
- Geprek 2 (lower thigh geprek, rice, iced tea): Rp16,240
- Geprek 3 (breast/upper thigh geprek, rice, iced tea): Rp18,560
- Package 1 (chicken cheesy level, wings, rice, iced tea): Rp13,920
- Package 2 (chicken cheesy level, lower thigh, rice, iced tea): Rp15,080
- Package 3 (chicken cheesy level, breast/upper thigh, rice, iced tea): Rp17,400
Ala Carte Menu:
- Breast: Rp19,305
- Upper thigh: Rp19,305
- Lower thigh: Rp17,160
- Lower thigh Level: Rp20,735
- Breast/upper thigh level: Rp23,595
- Rice: Rp6,435
- Perkedel: Rp5,720
- French fries: Rp14,300
- Chicken steak: Rp20,020
- Chicken strip: Rp20,020
- Egg: Rp7,150
- Fried rice: Rp20,020
- Fried rice with egg: Rp22,880
- Breast/upper thigh geprek: Rp24,310
- Lower thigh geprek: Rp21,450
- Wings: Rp19,305
- Wings level: Rp20,735
- Chicken burger: Rp15,020
- Chicken cheese burger: Rp16,230
- Wings geprek: Rp20,020
- Regular spaghetti: Rp22,150
- Fried spaghetti: Rp25,310
- Fried noodles: Rp20,020
Beverages
- Milo: Rp12,155
- Lemon tea: Rp10,010
- Mineral water: Rp7,150
- Bottled tea: Rp7,865
- Fruitea: Rp7,865
- Tebs: Rp7,865
- Ice cream: Rp7,865
- Mango Float Milkshake: Rp17,160
- Strawberry Float Milkshake: Rp17,160
- Chocolate Float Milkshake: Rp17,160
- Cappuccino Float Milkshake: Rp17,160
- Orange: Rp7,150
- Milky mango: Rp9,000
- Thai green tea: Rp9,000
- Red velvet: Rp9,000
2. Benefits of Opening a Rocket Chicken Franchise
Opening a Rocket Chicken franchise offers many benefits for entrepreneurs who want to enter the culinary world, especially fried chicken. Here are some advantages of opening a Rocket Chicken franchise:
Also Read: Opening a Mie Gacoan Franchise: Cost Estimate and Registration Process
2.1 Widely Recognized Brand
Rocket Chicken has become a popular fried chicken brand in Indonesia, with a strong image and loyal customer base. This makes it easier for franchisees to attract customers and build their business.
2.2 Affordable Prices
Rocket Chicken is known for its relatively affordable prices compared to other fast food restaurants. This makes Rocket Chicken an attractive choice for various economic groups, providing a wide and easily accessible market potential.
2.3 Delicious Taste and Diverse Menu
Rocket Chicken consistently maintains the quality of its delicious fried chicken with distinctive spices and a variety of sauces. The menu offered not only includes fried chicken but also burgers, steaks, and various Chinese food dishes. This menu variation allows you to attract more customers with different tastes, thereby increasing sales and profits.
2.4 Easy and Practical Process
The process of opening a Rocket Chicken franchise is relatively easy and practical. You will receive comprehensive guidance from Rocket Chicken, from location selection, interior design, to employee training. This helps you start your business smoothly and efficiently, without having to learn all aspects independently.
2.5 Clear SOP and Regulations
Rocket Chicken has clear Standard Operating Procedures (SOP) and regulations to ensure product and service quality is maintained across all outlets. This helps you run the business effectively and consistently, ensuring customers always have a satisfying experience and increasing their loyalty.
2.6 Employee Training
Rocket Chicken franchisees will receive employee training from Rocket Chicken. This training includes knowledge about products, services, and Rocket Chicken SOPs. This helps you build a competent and professional team, capable of providing excellent service to customers and enhancing your business reputation.
2.7 Extensive Networking
Opening a franchise business offers many benefits, one of which is an extensive network among franchise business holders. Opening a franchise business is not just about financial gain but also about building a broad network and mutual support. Extensive networking provides many benefits for franchisees, such as new opportunities, high spirits, a sense of family, and a strong brand.
3. Requirements for Opening a Rocket Chicken Franchise
3.1 Strategic Location
Before opening a Rocket Chicken franchise, you must conduct a location survey. Choose a strategic location such as in a busy area. Locations such as hospitals, shopping centers, or schools can be options for finding a location. It is not recommended to open a Rocket Chicken franchise in a mall, as this will affect the selling price, making it higher.
Also Read: Franchise Mixue: Prices, Complete Terms, and How to Register
3.2 Store Concept
Rocket Chicken has design and building standards that must be met by those who want to build a Rocket Chicken franchise. Ensure you have a building that meets Rocket Chicken standards. The store concept of Rocket Chicken is a large building with dine-in space, not just a simple cart.
3.3 Employee Selection
Rocket Chicken requires a minimum of 12 employees to operate its outlets. Ensure you choose competent, friendly employees with a good work ethic. The wages are determined by you as the franchise owner, referring to the income policy of each region.
3.4 Business Capital
According to the official Rocket Chicken website, the franchise price for Rocket Chicken is:
Complete package price: Rp 300 million to Rp 400 million
Price excluding rent for areas outside Java: Rp 250 million
The franchise price for Rocket Chicken includes:
- Partnership fee Rp 20 million and 10% tax
- Table and chair equipment
- Kitchen equipment
- Initial raw materials
- Permits
- Promotional materials
4. Tips and How to Register a Rocket Chicken Franchise
4.1 Visit the Rocket Chicken Franchise Site
The first step to starting the Rocket Chicken franchise registration process is by visiting the official website at Rocket Chicken Franchise. There, you can find complete information about Rocket Chicken franchise business opportunities, including requirements, costs, and benefits.
4.2 Contact the Provided Number
You can directly contact the Rocket Chicken team to start the partnership process. Contact the number listed on the official Rocket Chicken website. State your intentions when calling them. You can also fill out the form on the official Rocket Chicken website to express your interest in purchasing a franchise.
4.3 Follow the Provided Instructions
If you have followed all the above procedures, the final step to becoming a Rocket Chicken partner is to follow all the instructions provided by Rocket Chicken customer service. If you are still confused or have questions, you can directly contact Rocket Chicken's customer service through the Rocket Chicken App.
5. Tips for Opening a Rocket Chicken Franchise
Before starting to open a Rocket Chicken franchise, it is important to prepare yourself thoroughly. Here are some tips you can follow to open a Rocket Chicken franchise:
5.1 Conduct Market Research
Before starting a Rocket Chicken franchise, you must conduct market research. Study the demographics and target market in detail, such as age, gender, income level, and their food preferences. Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to identify opportunities and challenges at your chosen location, and study competitors around your chosen location.
5.2 Prepare a Business Proposal
The next step is to create a comprehensive business proposal. A business proposal serves to convince Rocket Chicken that you are ready and able to execute the Rocket Chicken franchise. In the business proposal, you can include a business description, market analysis, and financial projections.
5.3 Attend Rocket Chicken Training
After that, you must attend training from Rocket Chicken. The comprehensive training provided by Rocket Chicken includes detailed knowledge about Rocket Chicken products and services, business operations, understanding Rocket Chicken's SOP, marketing strategies, and financial management techniques to ensure smooth business operations. Ensure you actively participate in discussion and Q&A sessions, and note down important points that will be useful for you.
5.4 Open a Rocket Chicken Franchise Outlet
After completing all preparations, you can open a Rocket Chicken franchise outlet. Ensure you are ready to open this franchise. Also, ensure you have found the right location, obtained business permits, prepared equipment and supplies, and recruited and trained your employees. Don’t forget to renovate and decorate according to Rocket Chicken standards and create an attractive interior.
6. Estimated Capital and Profit for Rocket Chicken Franchise
6.1 Required Costs
The Rocket Chicken franchise cost for packages around Java ranges from Rp 300 to 400 million. For areas outside Java, it starts from Rp 250 million. The franchise capital includes:
- Partnership fee Rp 20 million and 10% tax
- Table and chair equipment
- Kitchen equipment
- Initial raw materials
- Permits
- Promotional materials
6.2 Profit Estimation
Rocket Chicken franchise profit calculations can be obtained through partnerships. The guide to getting information on Rocket Chicken royalty payment methods is:
Partnerships can get a net profit of 25% of the net profit
- Partners can choose a 4% royalty from the monthly turnover
- Both methods have their advantages and disadvantages, so partners and Rocket Chicken can discuss to achieve the best results.
Sobat BFI, here are the things you need to know about the Rocket Chicken franchise. Always remember that managing a franchise has its benefits and risks that can be considered.
If you are interested in buying a Rocket Chicken franchise but need additional capital, BFI Finance is your answer. BFI Finance is a financing company that provides multipurpose loans with collateral such as motorcycle BPKB, car BPKB, and house or shop certificates for your various needs.
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