16 Recommendations for Trendy Franchises in 2024

In the continuously evolving landscape of industries and businesses, choosing to start a venture through a franchise system has become a popular option for many entrepreneurs. Franchises offer advantages by bringing well-established brand names, tested operational systems, and support from the brand owners. Especially when opting for trendy franchises of already prominent brands like Mie Gacoan, Es Teh Indonesia, etc., it becomes possible to achieve monthly incomes multiple times higher than usual.

1. What Is a Franchise?

1.1 According to KBBI

Franchise, as defined by the Great Indonesian Dictionary (KBBI), is the right granted by a brand-owning company to another party to operate a business under that brand.

1.2 Marketing Goods and Services

Franchise can also be seen as a method of marketing goods and services that involves collaboration between the brand owner (franchisor) and the operating party (franchisee).

1.3 Collaboration

This collaboration involves the use of a certain trademark, products, and tested operational systems. The success of a franchise is often influenced by the brand chosen for franchising.

1.4 Franchisee

A franchisee is the party authorized to use the brand and operational system in running a business.

1.5 Franchisor

A franchisor is the brand owner or company that grants permission to another party to use their brand and operational system.

2. 14 Trendy Franchise Recommendations

2.1 Mie Gacoan

With a unique and diverse instant noodle concept, Mie Gacoan has successfully captured public attention. With an affordable price, Mie Gacoan is a promising trendy franchise. The franchise cost for Mie Gacoan starts from Rp125 million, depending on the location and size of the outlet.

2.2 Mixue

Mixue, a Chinese beverage brand, has successfully attracted Indonesian consumers. With a concept of refreshing drinks and innovative ice cream, Mixue is an attractive option for a trendy franchise. The estimated cost for a Mixue franchise is Rp374 million, including management fees, deposit, and equipment.

2.3 Es Teh Indonesia

Focusing on traditional Indonesian drinks, Es Teh Indonesia offers a variety of authentic tea beverages. This concept successfully combines local flavors with a trendy touch. The franchise cost for Es Teh Indonesia is approximately Rp120 million, covering a 4-year license.

2.4 Sabana Fried Chicken

Sabana Fried Chicken offers crispy fried chicken with various flavor options. The delicious and unique taste is the main attraction of this trendy franchise. The franchise cost for Sabana Fried Chicken starts from Rp22 million, covering a booth and signage for immediate selling.

2.5 Subway

Subway remains one of the leading franchises globally. With a concept of customizable fresh sandwiches, Subway continues to dominate the fast-food franchise market. The franchise cost for Subway is approximately Rp1 billion to Rp3 billion, including licenses, renovations, properties, equipment, and operations.

2.6 Haus!

Haus! offers trendy beverages with various flavor options, collaborating with renowned food products like Take It and Bengbeng. With affordable drink prices, it caters to a wide range of customers. The franchise cost for Haus! starts from Rp200 million for a branch.

2.7 Ayam Gepuk Pak Gembus

Ayam Gepuk Pak Gembus serves crispy chicken with tantalizing peanut sauce. The uniqueness of the menu and the crowded customers make this franchise popular. It is suitable for those looking for an affordable franchise, starting from Rp125 million, including full equipment for a minimum 32-square-meter shop.

2.8 Chick e’Nin

Chick e’Nin offers boneless crispy chicken dishes with special coatings. The chicken comes in various flavors like barbecue, balado, cheese, spicy chili, grilled beef, and seaweed. Starting from just Rp9 million, you can start selling with a booth.

2.9 Dum Dum Thai Tea

The distinctive Thai tea beverage is the main attraction of Dum Dum Thai Tea. With an appealing kiosk concept, Dum Dum Thai Tea has garnered attention from trendy drink enthusiasts. Starting from Rp6 million, you get measuring cups, scales, thermoses, ice scoops, small stainless steel glasses, Thai tea pots, Thai tea strainers, powder containers, stainless steel straw containers, and stainless steel spoons.

2.10 Martabak Orins

Martabak Orins offers martabak with various flavor and topping choices. The deliciousness of martabak makes it an attractive choice in the culinary franchise world. Starting from Rp75 million, you can begin this franchise, known for its daily turnover in the millions with a 20% profit margin.

2.11 KFC

This business is well-known to almost everyone. KFC offers distinctive fried chicken with an unforgettable taste. Given its fame, you need to prepare funds of around Rp2 billion to build a KFC franchise, covering land purchase and outlet construction.

2.12 Fore Coffee

With a cozy café concept and quality coffee, Fore Coffee has successfully attracted coffee enthusiasts. Its presence in major cities makes it a sought-after coffee franchise. The franchise cost varies, ranging from Rp200 million to Rp800 million.

2.13 Janji Jiwa

Janji Jiwa gained popularity by offering high-quality coffee at competitive prices. The diverse beverage concept makes it a trendy choice for a franchise. To open a Janji Jiwa franchise, you need a budget of Rp150 million to Rp200 million, covering rent, staff, and overall promotional support.

2.14 Teh Poci

Teh Poci focuses on sweet iced tea as its main beverage. Despite this, they have other variations with iced tea as the base. The franchise cost for Teh Poci is adjusted by region. For Java Island, the initial franchise cost starts from Rp9.2 million, including a booth sized 105 cm x 65 cm x 200 cm and equipment for 500 cups. Outside Java Island, the initial cost is around Rp11 million.

2.15 Cooler City

Cooler City offers ice cream and cold tea with various flavors. With affordable prices per item, you can enjoy a refreshing sensation. The franchise cost for Cooler City starts from Rp260 million to Rp265 million, depending on the area. This cost includes surveys, annual management, training, initial deposit, as well as tools and materials.

2.16 Geprek Bensu

Geprek Bensu is a restaurant initiated by the famous artist Ruben Onsu. The menu varies, but the majority consists of fried chicken with rice. To become a Geprek Bensu franchise partner, the fee reaches 5% of the chosen package value. In other words, if you decide on a package worth Rp400 million, the royalty fee will be Rp14 million per year, with an estimated payback period of 10 months. This fee includes the right to use the brand license, employee training, store design, basic equipment suppliers, work uniform suppliers, daily management guides, POS (Point of Sales) cashier software, and promotional materials.

3. How to Secure Franchise Business Capital

3.1 Personal Savings

Using personal savings can be an option to secure franchise business capital, especially if you already have sufficient savings.

3.2 Involve Friends

Involving friends as business partners can help in raising capital collectively. This collaboration can also increase the chances of business success.

3.3 Government Funding

Government programs supporting SMEs can be a useful source of capital. Through a well-crafted proposal, you can apply for assistance and support from the government.

3.4 Seek Investors

Seeking investors interested in investing in your franchise business can be a strategic step. Investors can help provide the necessary capital.

3.5 Crowdfunding

Crowdfunding is a method of raising capital through contributions from many individuals. Through crowdfunding platforms, you can present your business idea and request financial support from the community.

3.6 Secured Loans

Applying for secured loans, using assets or vehicles as collateral, can be a way to secure business capital. However, be sure to consider the risks and your ability to repay the loan. One versatile lending institution offering loans with collateral is BFI Finance. BFI Finance is a financing company that provides loans with collateral such as motorcycle BPKB, car BPKB, conventional and sharia house/office certificates for various productive and consumptive purposes, such as business development, home renovation, investment, children's education funds, etc.

By selecting the right franchise and utilizing effective capital sources, you can embark on a potentially successful trendy franchise business in 2024. Choose according to your interests and skills, and conduct thorough market research before starting this business adventure.