6 Tips for Starting an Ornamental Plant Business for Beginners

Admin BFI
5 June 2022
6 Tips for Starting an Ornamental Plant Business for Beginners

Interest in maintaining and caring for ornamental plants has increased during the COVID-19 pandemic. This is because caring for ornamental plants is very possible to do at home and can be a relief from fatigue after a day's activities. This condition is then not to be missed for someone who has an entrepreneurial spirit. The ornamental plant business opportunity is a promising business opportunity in the midst of conditions that require people to be active at home. For those of you who have a high interest in collecting ornamental plants and want to try your luck in this ornamental plant business, it's never too late to start. In this article, the BFI Finance team provides tips on starting an ornamental plant business that you can use as a guide along with information about popular types of ornamental plants that you can manage. Listen!


6 Tips for Starting an Ornamental Plant Business

Here are six tips that you can run to start an ornamental plant business or maximize the ornamental plant business that you have run to get maximum profit.

1. Have Sufficient Knowledge About Ornamental Plants

Ornamental plant business is a type of business that can depart from a hobby or preference. Usually, business ideas come from those who like the positive side of farming. To become a professional ornamental plant business actor, of course, you must have qualified knowledge and provisions. Types of ornamental plants are very diverse. Each type of ornamental plant certainly has different treatments ranging from the selection of planting media, the intensity of watering, and protection from plant diseases. Everything can be obtained from experience in caring for them and the networking they have. Networking is useful as a means of exchanging thoughts and experiences while caring for these ornamental plants. If you already have enough knowledge, it's time for you to convince yourself to be an ornamental plant entrepreneur!

2. Select Types of Ornamental Plants

After you have sufficient knowledge about the ins and outs of these ornamental plants, then you can determine what types of ornamental plants you will sell. The selection of these ornamental plants can be considered from various aspects such as the trend of ornamental plants, people's purchasing power, the level of difficulty in caring for them, and the benefits obtained.

As a novice entrepreneur, you may not be able to simultaneously sell various types of ornamental plants. You can focus on selling 1 or 2 types of ornamental plants. Know the advantages and disadvantages of these types of ornamental plants. If you already know the "gap" then you can consider adding other types of ornamental plants.

3. Prepare Ornamental Plant Business Capital

Already getting the types of ornamental plants that you will sell, it's time for you to look for sources of business capital. You can prepare business capital by using savings, for example. The ornamental plant business can be classified as a capital business of 1 million if it has a small business scope. If you plan to run an ornamental plant business on a large scale and require a large enough capital, it never hurts to apply for a business capital loan through financial institutions such as banks or financing companies.

Make details with the details of the needs in running this ornamental plant business. Starting from ornamental plant seeds, planting media, fertilizers, maintenance costs to promotional costs. For starters, maybe you can start with a capital that is not too large first. After that, if you have mastered the rhythm in this ornamental plant business, you can add capital to expand the market, buy new seeds or even add new types of ornamental plants to sell.

4. Choose the Right Business Location

Ornamental plant business is a type of business that can be done at home. If you have a large enough vacant land at home, you can use it to be a place to put various types of your ornamental plants. If you don't have enough space at home, you can consider renting a business place that is suitable as a place to live for these ornamental plants. Make sure your place of business meets the criteria for good planting, for example in terms of incoming light intensity, air circulation, temperature, and land area.

5. Determine the Right Marketing Strategy

The fifth step in starting this ornamental plant business is to determine the right marketing strategy. The strategy includes several aspects such as packaging, delivery systems, promotional activities, and how to serve customers properly and correctly. In the ornamental plant, business is very possible to get customers from various directions that are not limited by distance. So always pay attention to the quality of service and packaging. You can make packaging as attractive as possible while still paying attention to safety aspects.

In addition, you can provide discounts for customers who buy in large quantities. You can also provide bundling packages for certain types of ornamental plants and their growing media.

So that your ornamental plant business is increasingly recognized, make sure to use social media as a means of promoting your business. You can create separate Instagram and Facebook business accounts, participate in the online community of ornamental plant lovers on Facebook, and create a selling account on the marketplace.

No less important is to pay attention to your service to customers. Because your ornamental plant products are the best, without friendly and solution-based services, the results will not be optimal.

6. Follow the Latest Developments Regarding Ornamental Plants

The trend of people's purchasing power in every business always appears, including this ornamental plant business. If 5 years ago, the "wave of love" anthurium plant was highly sought after until the price per piece penetrated hundreds of millions of rupiah. However, now its charm has been replaced by monstera ornamental plants. The need to follow the trend of what ornamental plants are currently popular is a provision that must be held by ornamental plant lovers and entrepreneurs. You can join the community of ornamental plant lovers to get the latest information about the development of ornamental plants. In addition, you can also follow the development of ornamental plant updates through social media. By always following developing trends, it is highly likely that your business can survive for a long time.


Those are the six tips for starting an ornamental plant business that you need to pay attention to. The next information is the types of ornamental plants that you can make a complement your ornamental plant business.

Choice of Ornamental Plants

There are many types of ornamental plants. However, the following list is a list of favorite ornamental plants that are often used as commodities in running an ornamental plant business. The selling price is also quite affordable, ranging from tens of thousands to hundreds of thousands of rupiah per piece, depending on the size and type of ornamental plants. Come on!


From the name, surely all BFI friends are familiar with this ornamental plant. The Monstera or perforated widow plant is the favorite ornamental plant among other ornamental plants. According to data from the Indonesian Central Statistics Agency (BPS), until mid-2020, the production of monstera plants in Indonesia reached 342.4 million pieces and became an export commodity with a total of 4.2 million kilograms of shipments. Fantastic numbers, right?

It deserves to have a lot of fans because the monstera has a unique shape with its broad, heart-shaped leaves and has a regular pattern of holes. Monstera plants have several types, but among the popular ones are:

  • Monstera Adansonii
  • Monstera Variegata
  • Monstera Obliqua
  • Monstera Minima
  • Monstera Punctulata
  • And others.

The selling price of monstera depends on the type and size. A medium-sized Monstera can be priced from IDR 200,000 to IDR 400,000 per piece.


The next type of ornamental plant that can be an inspiration for your ornamental plant business is the Philodendron or Tree of Love. Called the tree of love because it comes from the Greek words Philo which means love and dendron which means tree. In addition, most types of philodendron also have a shape resembling a heart. Not only has a beautiful meaning, of course, but philodendron can also be a beautiful decoration in every corner of your room. Some of the popular types of philodendrons are:

  • Philodendron hederaceum (Heartleaf philodendron)
  • Philodendron domesticum (Elephant ear philodendron)
  • Philodendron erubescens (Red leaf philodendron)
  • Philodendron Selloum
  • Philodendron moonlight
  • And others.

The price of a philodendron per piece varies from Rp. 20,000 to hundreds of thousands of rupiah, depending on the type and size.

Anthurium (Elephant Ears)

Anthurium or also known as elephant ear plant is one of the ornamental plants that is also often used as an export commodity. The shape of the anthurium plant does not all resemble elephant ears, but some of the most popular types are anthurium in the form of elephant ears or the type of Anthurium andraeanum. This plant is not a type of vine, so it is more suitable for planting in potting media. How to care for a good anthurium plant is to put it indoors, because it tends to grow well and healthy. Some of the popular types of anthurium are:

  • Anthurium andraeanum
  • Anthurium scherzerianum
  • Anthurium jemani
  • Anthurium superbum
  • Anthurium hookeri
  • And others.

The price of anthurium plants per piece ranges from Rp. 25,000 to hundreds of thousands of rupiah.


The type of plant that can be a complement to your next ornamental plant business is the aglaonema plant. This type of ornamental plant Aglaonema is much sought after because of its easy maintenance and beautiful appearance. Aglaonema plants are able to grow well in places that are minimal with light. Because of the ease of caring for them, this ornamental plant is suitable for beginner ornamental plant lovers. Aglaonema is available in various color variants. But the most popular is Aglaonema with a red color with a green tinge or Aglaonema creta type. Here are the types of aglaonema plants that are popular in Indonesia:

  • Aglaonema creta
  • Aglaonema super white
  • Aglaonema tiara
  • Aglaonema harlequeen
  • Aglaonema emerald bay
  • And others.

The price of aglaonema ornamental plants per piece ranges from Rp. 30,000 to Rp. 300,000.


Pothos or betel ivory is the next ornamental plant that has good prospects to be used as a business product. Ivory betel is a type of vine but is also beautiful when placed in ornamental pots. Physically, betel ivory has small but lush leaves and has a dominant color of green with yellow and white tinges. The unique fact of this ivory betel plant is that it is dangerous for cats and dogs, BFI friends. So always keep an eye on your pet not to eat this ivory betel plant. Here are the types of ivory betel that are kept by many ornamental plant lovers:

  • Golden pothos
  • Marble queen pothos
  • Silver pothos
  • Neon pothos
  • Selling photos
  • And others.

The price of the ivory betel plant per pot is IDR 35,000 to IDR 150,000. Relatively cheap when compared to other types of ornamental plants.


Sansevieria or better known as the mother-in-law's tongue plant has been the prima donna of ornamental plants for a long time. Mother-in-law's tongue plant is very easy to recognize by the shape of its leaves that extend upwards, green with a yellow tinge, hard textured, and pointed ends. Besides being able to decorate the room, sansevieria is beneficial for lung health, you know. Because this plant can absorb toxic materials, filter dirty air, and produce oxygen. Wow, the benefits of this one plant are super! Here are the types of mother-in-law's tongue plants that can be used as a complement to your ornamental plant business:

  • Sansevieria trufasciata
  • Sansevieria trufasciata lautentii
  • Sansevieria hahnii
  • Sansevieria clyndrica
  • And so forth.

The price of sansevieria plants per piece is sold from Rp. 15,000 to Rp. 100,000. Affordable isn't it, Friend BFI?


Peperomia ornamental plant species comes from mainland Brazil which has a tropical climate, so this plant is also suitable for cultivation in Indonesia. Maybe you've seen the occasional ornamental plant whose leaves are similar to the skin of a watermelon? Yes, that's the type of Peperomia argyreia or Peperomia watermelon. Not to be outdone by Monstera, Peperomia plants are now also increasingly being looked at to be used as a complement to the ornamental plant business. This plant is very suitable if planted through pot media. In addition, do not place the pepperomia in a place that is directly exposed to sunlight, BFI Friend, because it will give a faded effect to the leaves in the long run. Here are the popular types of pepperomia to be used as ornamental plants:

  • Peperomia argyreia (watermelon peperomia)
  • Peperomia obtusifolia
  • Peperomia prostate
  • Peperomia rotundifolia
  • Peperomia hope
  • And others.

The price of this Peperomia plant is sold at prices ranging from Rp. 15,000 to Rp. 150,000 per piece.


During this covid-19 pandemic, the trend of maintaining cactus ornamental plants has also increased. Cactus plants are suitable for those of you who have limited free time. Because, cacti are relatively easy to care for and can continue to grow even though there is minimal water. The minimalist appearance makes this cactus plant unique. You can plant them in decorative pots and place them on your desk or corner of your room. Here are the types of beautiful cacti that are suitable to be a complement to your ornamental plant business:

  • Cowboy Cactus
  • Medusa Cactus
  • Zebra Cactus
  • Rabbit Ear Cactus
  • Cactus ball
  • And so forth.

The price of the cactus per pot is Rp. 7,500 to Rp. 100,000 only.


Well, that's the information about tips on starting an ornamental plant business along with complete information about the types of ornamental plants that can be used as your selling commodity. I hope this article helps, BFI pal. If you need business capital to start an ornamental plant business on a large or medium scale, you can apply for a business capital loan through BFI Finance! You just need to guarantee the BPKB for Vehicles (Cars and Motorcycles) or Home Certificates to be able to enjoy a loan ceiling with low interest rates and various tenors. Apply right away!


Application for a Car BPKB Guarantee Loan

Application for BPKB Motor Guarantee Loans

Submitting a Home Certificate Guaranteed Loan


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