SOUTH TANGERANG, MAY 16, 2020 - PT BFI Finance Indonesia Tbk (BFI Finance) called on communities to be continuously creative and adaptive amid the coronavirus disease (COVID-19) pandemic. BFI Finance, in collaboration with Etanee, a platform that offers solutions for shopping for food products, has held an online discussion that could provide fresh ideas for communities that we're seeking and open new opportunities amid the current pandemic.
The discussion, themed “Innovations amid Pandemic? Yes, We Can!”, elaborated on how a company or an entrepreneur of micro, small, and medium enterprises (MSMEs) must remain innovative, thriving, and smart in finding new positive opportunities amid the sluggish economic condition.
In line with the spirit of sharing, founder and CEO of Etanee Cecep Muhammad Wahyudin said that in order to be able to survive and create new innovations, business players or MSMEs must understand and analyze the developing situation and condition in society, from habitual changes to what communities need. Cecep continued to say that the most important thing currently is the utilization of digital marketing. Technology has started to infiltrate all lines of business. Therefore, technology has now become the priority for business players.
For your information, Etanee Food Marketplace is a digital supply chain platform for food and agriculture industries, which directly connects suppliers, logistic infrastructure, and sellers with consumers on an online basis. This application is an innovation made by young business players and marketing practitioners from Cianjur, West Java, who are also alumni of Bogor Agricultural Institute (now IPB University).
The online discussion can be watched on BFI Finance’s official YouTube channel.