Amid intense business competition, having high-quality products alone is not enough to guarantee success. There is an overwhelming number of products flooding both digital and physical markets.
This situation requires every business owner to plan effective product marketing strategies to boost sales. There are various ways to promote products. Curious to know what they are? Let’s discuss them further in this article.
Ways to Promote Products
Selling products or services is not easy, especially when competing with similar offerings. Therefore, it is very important to understand the right and effective ways to promote your products or services.
Through promotion, you can introduce your products or services to your target customers, increasing brand awareness and sales. Basically, this can be done both offline and online, as follows.
1. Direct Promotion
Products or services can be promoted directly through door-to-door activities, distributing brochures or flyers, joining exhibitions, and setting up pop-up stores. This strategy is considered quite effective and impactful for several reasons:
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It allows business owners to communicate and interact directly with potential customers.
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It provides the opportunity to receive immediate feedback to help improve product or service quality.
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Business owners can learn what customers like or dislike and what they are looking for in similar products.
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Customers can see and touch the product, which builds trust and encourages purchasing decisions.
2. Through Social Media and Websites
Instead of relying solely on offline promotion, you can also market your products or services online through social media and websites to reach a wider audience.
Create attractive and informative content about your products or services. Such content can improve potential customers’ understanding of product benefits, build trust, and strengthen brand image. Content can be in the form of videos, images, or articles explaining details, benefits, strengths, weaknesses, and comparisons with similar products.
3. Becoming an Event Sponsor
Another way to promote products is by becoming an event sponsor. Make sure the event is relevant to your target market. The goal is to increase brand awareness and attract potential customers.
4. Through Marketplaces
In general, marketplace users come from diverse backgrounds, so promotion through these platforms can reach more potential customers. Choose a marketplace whose target audience matches your product or service.
Complete your store profile by adding a profile photo and detailed descriptions. The same applies when uploading products or services for sale.
5. Hiring Influencers
One effective promotional method is collaborating with influencers. Make sure the influencer has a positive image and a target audience that matches your product, service, or brand values.
6. Advertising on Search Engines
In today’s digital era, advertising on search engines is a promotional strategy worth trying to increase sales potential.
With this approach, you can reach the right audience by targeting ads based on demographics, location, and interests.
7. Launching an Affiliate Program
Many brands now offer affiliate programs on e-commerce platforms as part of their online marketing strategy. Content creators will promote your products or services through their content by sharing affiliate links.
Customers can purchase by clicking the link, benefiting both businesses and creators, as creators earn commissions for every successful transaction.
8. Discounts, Promotions, or Giveaways
Offering discounts or special promotions is another effective way to attract customers, as price is often a key consideration when making purchases.
You can hold flash sales, seasonal promotions, or buy-one-get-one-free programs. Giving away products can also help introduce your brand to a wider audience.
9. Utilizing Email Marketing
Email marketing remains an effective promotional method since almost everyone uses email today. You can create personalized digital marketing strategies to build trust and encourage purchases.
10. Creating a Loyalty Program
To maintain customer loyalty, consider implementing a loyalty program. This can include reward points, cashback, or prize draws to encourage repeat purchases and customer retention.
11. Issuing Press Releases
You can also promote products by issuing press releases to announce product or service launches. This can also be an opportunity to share special promotions related to your offerings.
12. Educating Your Audience
In addition to offline promotion, educating your audience can be an effective way to market products or services. The main goal is to increase potential customers’ understanding and awareness of your offerings.
13. Maintaining Brand Consistency
Finally, pay attention to brand consistency when promoting your products or services. This is key to building a strong and solid brand image.
Brand consistency can be applied through visual elements, website design, packaging, and tone of communication. This helps create a seamless customer experience.
These are some ways to promote your products effectively. With the right promotional strategies, your business will be ready to grow and expand. However, you also need to consider the availability of resources and financial support to make it happen.
In this case, you may explore funding options from trusted institutions such as BFI Finance, which is officially licensed by the Financial Services Authority (OJK).
BFI Finance offers financing facilities with collateral such as Car BPKB, Motorcycle BPKB, and Property Certificates for houses, shophouses, and office units. The process is practical, relatively fast, and comes with competitive interest rates.
So, don’t delay accelerating your business growth with adequate financial support, because #SelaluAdaJalan with BFI Finance!
