Beyond building your brand on social media, food businesses today have a powerful new avenue to reach more customers — GoFood. As one of Indonesia's largest food delivery platforms, GoFood connects your culinary business with hungry customers across the city, all through the Gojek app.
If you're thinking about becoming a GoFood merchant, you're in the right place. This guide walks you through everything: the requirements, the registration steps, and proven tips to keep the orders coming in.
Why Sell on GoFood? Here Are the Benefits
Joining GoFood as a merchant isn't just about going online — it's about growing smarter. Here's what you stand to gain:
- Reach more customers. Your menu becomes discoverable by Gojek users across multiple areas, not just people passing by your location.
- Easier ordering experience. Customers can browse your menu, check prices, view food photos, and place orders directly through the app — a seamless experience that drives conversions.
- No need for your own delivery fleet. GoFood's driver partners handle all deliveries, so you can focus entirely on the food.
- Better business visibility. Your restaurant appears in GoFood search results. A compelling name, menu, and photos are all it takes to get noticed.
- Built-in promo features. GoFood offers promotional tools you can use to attract new customers and encourage repeat orders from existing ones.
Requirements to Become a GoFood Merchant
Before registering, make sure you have the right documents ready. The requirements differ depending on whether you're registering as an individual or as a corporate entity.
For Individual (Personal) Business Owners
This applies to culinary businesses owned and operated by a single person:
- National ID card (KTP) of the business owner
- Bank account number for fund disbursement
- NPWP (Tax Identification Number), if applicable to your business
- Supporting documents (savings book, e-banking page, or bank statement) if the account name differs from the business owner's name
- Outlet information: restaurant name, location, phone number, and food/beverage category
For Corporate (Enterprise) Business Owners
This applies to restaurants or food businesses registered as a legal entity:
- KTP for Indonesian citizens (WNI), or KITAS and passport for foreign nationals (WNA) — for the company director
- Power of attorney letter (if registration is handled by a company representative)
- Business license such as NIB, TDUP, or TDY
- Company deed of establishment and latest amendments
- Company bank account for fund disbursement
- Company NPWP
- Supporting documents if the account name differs from the registered company name
Having complete legal documentation is essential, as all data will be used in the ownership and operational verification process.
Step-by-Step: How to Register and Sell on GoFood
Once your documents are ready, follow these steps to get your restaurant live on GoFood:
1. Download the GoFood Merchant App
Start by downloading the GoFood Merchant app from the Play Store. Open the app, select the business partner registration menu, and follow the on-screen instructions.
2. Enter Your Phone Number, OTP Code, and Email
Input your registered business phone number, then choose to receive your OTP via WhatsApp or SMS. Enter the code once received, then fill in your active email address.
3. Select Your Business Type and Verify Your Identity
Choose "Individual Business" if you're running the business personally. If your phone number isn't yet registered in the system, you'll be asked to prepare your e-KTP and take a selfie for identity verification.
4. Complete Facial Verification
Click the facial verification link, align your face within the designated frame, and follow the instructions carefully to complete the process.
5. Set Your Business Location and Select GoFood Service
Make sure your business pin is placed accurately so drivers can find you easily. Select the GoFood service and tap Continue.
6. Fill In Business and Bank Account Details
Enter your outlet details — name, location, phone number, and email. Then add your bank account information for payment disbursement.
7. Complete Your Restaurant Profile, Operating Hours, and Menu
After your registration is approved, complete three key sections: restaurant profile, operating hours, and menu listing. These are essential before your restaurant can go live.
What Happens After Registration?
Getting approved doesn't mean you're ready to receive orders immediately. Here's what to do next:
- Wait for data verification. You may be asked to correct or complete certain information.
- Set up your restaurant profile — name, address, hours, contact number, and other relevant details.
- Add your menu items with clear names, accurate pricing, and short descriptions.
- Upload high-quality food photos that make your dishes look irresistible.
- Double-check your operating hours to make sure they reflect when your kitchen is actually ready.
- Run an operational readiness test — make sure your team knows how to receive orders, prepare food, and hand off to drivers smoothly.
Tips to Boost Sales on GoFood
Getting listed is just the beginning. Here's how to stand out and keep the orders rolling in:
1. Choose a Restaurant Name That Reflects Your Best Seller
Your restaurant name should be easy to remember and immediately communicate what you offer. If your signature dish is ayam geprek, bakso, or a rice bowl, make sure that identity shines through in your outlet name or description.
2. Use Appetizing Food Photography
Great photos sell food. Use good lighting and present your dishes as they truly are — no over-editing. Customers who receive what they expected are far more likely to order again.
3. Activate GoFood Promotions
Promos are often the deciding factor when customers choose between restaurants. Use GoFood's built-in promo features to attract new buyers and re-engage existing ones.
4. Promote Your GoFood Store on Social Media
Don't wait for customers to find you — bring them to you. Share content about your menu, behind-the-scenes cooking, customer testimonials, and daily deals. Always mention that your food is available on GoFood.
5. Price Your Menu Strategically
Know your target audience. If you're catering to students or office workers, offer satisfying portions at friendly prices. If you're in the premium segment, ensure your ingredients, flavor, packaging, and presentation all justify the price tag.
6. Keep Preparation Time Short
Speed matters. Customers favor restaurants that prepare and pack orders quickly. Long wait times can hurt your ratings and reduce the chance of repeat orders.
7. Put Your Best-Selling Items at the Top
Place your most popular or highest-converting menu items at the top of your list. This small tweak can significantly increase the likelihood of customers ordering your signature dishes.
Ready to Grow Your Food Business?
Selling on GoFood is one of the most effective ways to expand your culinary business and reach more customers without the overhead of a dine-in setup. With the right preparation, smart pricing, and consistent promotion, your restaurant can thrive on the platform.
Need extra capital to grow your food business? BFI Finance offers flexible financing solutions secured by motorcycle BPKB, car BPKB, or property certificates (house/shophouse). With competitive interest rates, flexible tenors, and a transparent process, getting the funding you need has never been more accessible. BFI Finance is fully licensed and supervised by the Financial Services Authority (OJK).
When your business is ready to grow, there's always a way forward. #SelaluAdaJalan — There's Always a Way with BFI Finance.
