Jakarta, February 24, 2022 – PT BFI Finance Indonesia Tbk (BFI Finance) has added yet again another achievement and became the young generation’s choice for financing company. It was verified during the awards ceremony of the ”3rd Indonesia’s Most Popular Digital Financial Brands Awards 2022 (Millennial’s Choice)” as the company was listed in Multifinance category for evaluation of its e-customer services. The hybrid appreciation event was held by The Iconomics at JW Marriott Hotel Jakarta (February 24) and through live streaming on Zoom and YouTube.
BFI Finance received the award after passing an evaluation process conducted by panel of judges through an online survey participated by Indonesian millennials as well as several other evaluation phases. The survey was participated by more than 12,000 respondents in 10 major cities in Indonesia. Having millennials as survey respondents is important for a brand, because their existence and aspiration make a highly potential market now and in the future.