Many companies fail to grow because their vision and mission are not clearly defined. As a result, business direction becomes unclear, priorities are hard to determine, and companies often lose focus amid intense competition.
In fact, a company’s vision and mission play a crucial role in shaping business direction and decision-making. They serve as the foundation for strategy development, building a strong team, and setting long-term business goals. If you’re still unsure where to start, explore examples of company vision and mission statements along with practical steps to create them in this article.
What Are a Company’s Vision and Mission?
In general, a company’s vision and mission describe the direction and goals the business aims to achieve. Both serve as a reference for determining business actions, making decisions, and guiding the company’s future growth.
A vision represents a company’s long-term aspirations. It illustrates the ideal future the company wants to achieve—such as becoming a market leader, creating social impact, or delivering sustainable business innovation.
To be effective, a strong vision typically meets several key criteria, including:
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Communicable: Easy to communicate to all stakeholders
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Desirable: Inspiring and appealing to both the organization and its stakeholders
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Feasible: Realistic and achievable
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Flexible: Able to adapt to changing conditions
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Focused: Clear and aligned with the company’s main objectives
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Imaginable: Easy to visualize and understand
On the other hand, a mission outlines the concrete actions taken to achieve the vision. It explains what the company does, who it serves, and how it delivers value and benefits to customers and society.
With a clear vision and mission, a company gains a shared guideline for daily operations. Employees can understand the bigger picture, ensuring that all business activities move in the same direction and remain aligned with company goals.
Benefits of Vision and Mission for a Company
A vision and mission are not just formal statements—they play a vital role in strengthening a company’s direction and foundation. Key benefits include:
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Serving as the main guide for long-term business direction and objectives
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Supporting decision-making that aligns with company values
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Unifying employees’ understanding of shared goals
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Increasing employee motivation and sense of ownership
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Strengthening corporate identity and public image
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Forming the basis for strategies, policies, and work plans
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Building customer trust and loyalty through clear business purpose
How to Create a Company Vision and Mission
Developing a company vision and mission requires careful planning to ensure clear business direction. Here are the key steps you can follow:
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Define the company’s long-term goals as the main business direction.
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Identify core values and principles to shape culture and strategy.
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Craft a short, clear, and inspiring vision that reflects the end goal.
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Formulate realistic and actionable mission statements to achieve the vision.
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Use simple language that is easy for the entire team to understand.
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Regularly review and adjust the vision and mission as the business evolves.
Examples of Company Vision and Mission Statements
To better understand how to create an effective vision and mission, reviewing real examples can be very helpful. Below are several examples from different industries, including startups, food companies, and financial institutions.
1. Startup Company Vision and Mission Example
Company:
An online healthcare consultation startup.
Vision:
To become a trusted online healthcare consultation platform that makes quality medical services easily accessible to the public.
Mission:
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Provide fast and secure access to doctors and healthcare professionals through a digital platform.
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Deliver accurate and reliable health information and education for all users.
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Offer convenient, affordable, and user-friendly services across various regions.
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Continuously develop technology to enhance service quality and user experience.
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Promote healthy lifestyles through practical health programs, tips, and solutions.
2. Food Company Vision and Mission Example
Company:
A frozen food company targeting college students and young professionals.
Vision:
To become the leading provider of practical and nutritious frozen food for students across Indonesia.
Mission:
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Offer frozen food products that are easy to prepare, delicious, and healthy for daily needs.
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Maintain high-quality ingredients and strict hygiene standards to ensure food safety.
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Provide affordable pricing and value packages suitable for student budgets.
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Deliver fast and convenient ordering services through online and offline channels.
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Continuously innovate with new menu variations that match youth preferences and culinary trends.
3. Finance Company Vision and Mission Example
Company:
A private bank with years of experience operating in Indonesia.
Vision:
To become a leading private bank in Indonesia that is trusted and innovative in delivering financial solutions.
Mission:
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Provide professional, secure, and easily accessible banking services for all customers.
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Offer innovative financial products and solutions tailored to individual and corporate needs.
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Build long-term relationships with customers based on trust and service satisfaction.
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Support national economic growth through responsible and sustainable financing.
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Foster a professional, ethical, and innovative work culture for all employees.
That concludes the explanation of company vision and mission examples, along with practical steps to create them effectively. With a clear vision and mission, businesses can establish more structured direction, goals, and strategies for the future.
If you plan to grow your business with a strong vision and mission, make sure it’s supported by the right financial solutions. BFI Finance offers trusted financing services to help you realize your business or investment plans more easily.
You can apply for financing with BFI Finance by using Motorcycle BPKB, Car BPKB, or Property Certificates (House, Shop House, or Office Unit) as collateral for various needs, including business expansion, asset acquisition, or office renovation.
BFI Finance is licensed and supervised by the Financial Services Authority (OJK), ensuring all transactions comply with applicable regulations. With over 40 years of experience, BFI Finance is ready to support your financial needs with professional services.
Let’s bring your business plans to life with a clear and focused company vision and mission—because there’s always a way with BFI Finance.
